An attractive website for customers can determine the success of any Internet business. Next, the experts give five tips so that freelancers and entrepreneurs can create the best page for their activity.
When starting an activity, from a bar, a restaurant or a shop to a law firm, agency or consultancy, making yourself known on the internet can be more important than having a well-located place.
However, entrepreneurs often overlook the importance of a website and focus on social networks to attract and retain their customers.
But the page seen on the internet should always be the backbone of any business that intends to sell online. Creating a website is essential for the success of a freelancer, whatever his sector or a startup.
The page has a great impact on the relationship with customers, but it is also the most effective way to attract business and build trust.
Most consumers explore the internet before even going to the physical store, and a good website helps increase revenue and build a strong customer base. For most entrepreneurs, creating a website will not be easy. Therefore, the experts compile five tips to create a successful website in the easiest way possible.
Five Tips to Create a Successful Website
Right Domain Name
The domain name is one of the most important features of the website and should always be the first decision. The domain is more than just a random web address that consumers can use to access its website, as it allows business owners to build a brand identity while improving the customer experience.
It must be descriptive and easy to remember and write in this way. It also has to be brief and avoid acronyms, numbers and abbreviations. In this search for a good domain name, you must consider the extension.
Using a territorial domain associated with the market we want to target is crucial to boost the local SEO of the online business. In the case of the domain, it can be registered with an accredited domain registrar.
A Web Hosting Near to the Probable Client
Web hosting is a service that allows entrepreneurs to store all the contents of their websites to be visited at all times. The domain name connects to the hosting provider so that when users visit the web address, they are shown the web page it stores.
It can be tempting to skimp on web hosting and choose the cheapest provider on the market. But it is important to opt for a good hosting provider that offers specialized services for the website. In addition, web hosting should be close to the main markets where potential customers will be, especially to achieve faster loading speeds and improve the user experience.
The Importance of a Mail Service
Despite the popularity of social media, email is one of the most common forms of communication with potential customers for small and medium-sized businesses, being a key factor in customer acquisition and retention. This service must be present on the website to communicate quickly and easily.
The business email address should include the company’s domain name, as it is essential to have a more professional image and make a good impression on customers.
In this way, entrepreneurs should choose a hosting email service and not opt for free email service providers such as Gmail, Outlook, Yahoo, among others.
Using a CDN to Distribute Files or Web Resources
A content delivery network (CDN) is a group of servers interconnected and distributed in different geographical areas, which work together to provide web content from the location closest to the user. The CDN stores the content (website, images and videos) in the cache of servers close to the physical location of the customers.
This reduces latency and improves web page load times, which increases the site’s overall performance.
For this reason, more and more businesses are opting for a CDN over a traditional web host, as the latter can struggle to meet the performance needs of businesses. Cloudflare and BunnyCDN are the most popular CDN providers today.
A Practical Email Marketing Strategy
As discussed above, email is one of the best methods for businesses to communicate with their customers. Not surprisingly, email marketing plays a key role in the overall marketing strategy, and it is one of the channels with the highest return on investment (ROI).
Implementing an email marketing strategy should be a priority for entrepreneurs since it is a technique that allows you to increase income without having to make a large financial investment.
The key to an effective strategy lies in choosing a good email marketing service provider, such as Mailchimp or Acumbamail.
