In large part, internal communication is the responsibility of Human Resources. This team is the one that will ensure compliance with the communication strategy. Also in charge of promoting internal communication actions in the organization. A key and strategic responsibility.
Precisely establishing effective and efficient internal communication will be one of your challenges. It will make the information flow correctly while improving the work environment. We will discover the best examples of internal communication and the key actions we can implement.
First, remember that internal communication actions will only work if the company listens to its workers. The first step will be to listen to the template. Create an environment where employees can express themselves freely, knowing that their proposals will be taken care of.
Develop an internal communication plan
Without a doubt, the first step to managing this issue is to design an internal communication plan. Any strategic action must be measured to the millimeter, which is no exception. The plan will offer us some guidelines for managing communication within a company. It will provide tools and resources.
This document should have the same relevance as the strategic or economic plans. If it still needs to exist, you’re late. It will define the communication between employees, departments, and/or work teams and the organization’s direction.
If you have an internal communication plan, is it working? Has it been successfully implemented? We cannot limit ourselves to developing it; we must follow up and apply improvements. You will find an example of an internal communication plan of how to do it in our guide on this topic.
Corporate language must be positive. Using negative, even violent, words or tones makes workers feel offended or belittled.
Internal communication seeks the opposite, to promote the company worker link. We must know how to communicate to avoid creating conflicts or generating internal discomfort.
Everyone is more comfortable when they speak positively. In addition, it will be easier to achieve the objective if we approach it from a positive perspective. We will offer good feedback, and criticism will be constructive. We cannot limit ourselves to criticizing without reason and without offering solutions.
Brevity and transparency
The shorter the communication, the more effective it will be. We often turn the issue around to fill the messages with straws. However, long and complex messages can lead to understanding. Or end up blurring the main message on its packaging. Logically, we will not achieve the communicative objective.
A short communication will have more impact than a long one. It will be easier to get the message across and reach the recipients. In this way, we will achieve the objective. But beyond being brief and precise, we have to be transparent internally.
Workers should be up to date with company news. Also, the negative ones. It is the best way to cultivate your confidence. In addition, it will help us prevent rumors or gossip that end up worsening the work environment. They should find out from the company if there is bad news.
Use the different internal communication tools available
There are not a few cases of inefficient internal communication in companies due to not using the appropriate channels. Digital transformation has also reached internal communication.
And it is a letter that the company must know how to take advantage of in its favor to be more efficient. Here are some options:
- Corporate magazine
- Bulletin board
- Suggestions mailbox
- corporate intranet
- Corporate social networks
- Business lunches, breakfasts, or dinners
- Other events or business acts
- Quality circles
WhatsApp or Telegram groups
Each channel has its proper moment. We will carry out internal communication actions based on their characteristics or importance.
Depending on the circumstances, the best option may be internal chat, email, circulars… Even informal communication can be an excellent internal communication tool.
Work environment surveys
One of the most interesting internal communication actions is the work environment surveys. They allow us to know the company’s reality, which we often need to be 100% aware of. Many times, the results obtained in these surveys are surprising.
Tools like Sesame HR allow us to configure the questionnaires and process the responses. In surveys, workers must be asked about the daily situation in the company. You can combine closed-answer questions with two or three, where they can be explained calmly.
The anonymity in the surveys will make them more sincere when answering. And from their answers, you will be able to reach conclusions that you did not expect. Common problems, leadership failures, and ineffective internal communication.
Create an Employee Portal
Beyond developing job surveys, human resources software like Sesame HR allows us to develop the Employee Portal.
It must be a space that facilitates communication between the company and its collaborators. For example, when sharing documents such as pay slips or proof of leave.
Unifying internal communication, and getting everyone to navigate in the same direction, is one of the most complicated tasks. The employee portal plays a decisive role in this regard.
Develop Employee Manual
Another internal communication action we can practice is manuals for workers. In a way, they are a version of the company’s instruction book. This document will reflect the organization’s philosophy, culture, or principles. The form to work.
Its importance is paramount when it comes to integrating new workers. Crisis communication protocols must be included in this document. How to act when faced with a problem, what to do -and what not to do and who to contact.
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