Technological consulting is a service that is still very unknown to freelancers and companies, which, however, can be of great help to digitize themselves and increase their sales. David Garcia, Chief Information Officer at Qualcomm, explains their services and how businesses can benefit from them.

Although the pandemic has accelerated the digital transformation of the collective, there are still more than two million businesses in Spain that do not even have a website, according to the report The Digitalization of SMEs 2021, prepared by the National Observatory of Technology and Society (ONTSI). 

Today, not being up to date with digital tools prevents freelancers and companies from reaching thousands of potential customers who only use the internet to buy. Still, it also means falling behind the competition since operating costs are higher without the right technology. 

The pace of business is much slower. Precisely, advising and monitoring businesses in their digital transformation is one of the main objectives of technology consultancies that, in recent years, have become increasingly necessary.

Although this type of service is still very unknown for small activities, the truth is that any self-employed person, company, and even individual can benefit from the advice and support of these consultancies. 

These activities range from reinforcing cybersecurity, which is necessary today in almost any company, to advising and training businesses in all sectors to optimize their operations and reduce costs using the appropriate digital tools.

Qualcomm, one of the leading technology consultancies in the Spanish market, specializes in supporting digital business transformation processes and providing security services, such as DevOps -software development-, cloud -data and files in the Cloud- and digital infrastructure. 

David Garcia, Chief Information Officer at Qualoom Expertise Technology, explained technology consulting and how freelancers and companies can benefit from this service.  

What can a technology consultancy offer freelancers and companies? The Qualcomm Example

How was Qualoom born, and what can it offer small and large businesses? 

Qualcomm was born 13 years ago to offer technological solutions to those who need them. This is a very broad spectrum, and we usually direct our offer of specialized technology services toward large and medium-sized companies. Still, we have seen an enormous opportunity to help SMEs and the self-employed improve their daily operations in how they perform their daily activity through technical training and the introduction of tools that achieve it.

Identifying what training is needed, what tools, systems, or platforms are appropriate, being able to implement and maintain them, and evolving them by optimizing costs and integrating with other participants is the most accurate definition of technology consulting. 

It is about establishing the moment in which a business or department is, what needs it has, making a value proposal that improves its daily operations, and managing to implement it through the positive acceptance of the people who will use it.

How would you explain what you do to someone? 

We are dedicated to helping. If a company has problems with its server infrastructure, architecture, databases, or security, we identify and solve the problem. When a company wants to renew and improve its information systems, we promptly advise them through situation analysis, a value proposal, and an execution plan. 

If a department or area wants to extend its knowledge with top-level professionals, specialists in cutting-edge fields such as Cloud, Security, DevOps, or Infrastructure, we support them.

What is digital transformation? 

Fundamentally it is to renew and welcome changes that are improvements for those involved and that do not necessarily have to be a painful or traumatic process, on the contrary. 

As we said before, introducing new tools, philosophies, and methods is a challenge and can even be understood as generational barriers. Therefore, how they are introduced and used, in full coexistence with the people who will use them, define the scope of the term digital transformation.

What can companies do to adapt to this digital transformation

The first and fundamental step is an internal reflection, from the highest status within the organization to the team member with the simplest skills. 

This situation analysis, carried out internally in the first instance, must be contrasted with the outside world. This identifies the point at which an organization concerns with the natural evolution of the environment and technologies. 

It is intuited by looking at its evolutionary history and the change management capacity it possesses. Not all organizations have the same capacity or go through the same stages. 

After this analysis, placing oneself in the hands of a specialized partner enjoying the organization’s trust is key since it is a path that must take care of many organizational, temporal, economic, and technological aspects.

What kinds of services do companies demand of you? 

The truth is that of all kinds. Our letter of introduction is the one we told you about: Information security, DevOps, Extended support, Migrations, and architectures to the Cloud, but we can certainly affirm that we have been recognized as a technological boutique with high specialization and a clear adaptive capacity to address challenges of all kinds.


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