How Do Instagram Reels Help the Brand Grow?

Instagram already has more than 1,000 million monthly active users, and if that were not enough, 83% of users acknowledge using this platform to discover new products or services.

Have you already joined the reel wave on Instagram? We want to tell you why these short videos can boost your online presence. Yes, it sounds like another online trick, but I assure you there is more to it than meets the eye. Ready to find out?

What is an Instagram Reel?

It’s not a secret, but it’s worth telling in case anyone is still confused: a reel is a short 15-second video full of creativity. It’s like summarizing the essence of your business in an animated gif. The magic? Tell stories, show products and connect with your audience in the blink of an eye.

How to Create Reels Make Magic

Let’s be clear: you don’t need to be Spielberg to create a great reel. From choosing the perfect music to giving it that special touch in the editing, the key is creativity and a little strategy. Let’s see together how to bring your ideas to life in the world of Instagram!

Beyond the trend, Why are reels so important?

It’s not just the latest fashion. Reels are like the ace up the sleeve of your digital strategy. Because? Because they offer real benefits. From increasing your visibility to generating engagement, these short videos have an impact beyond the superficial.

Reels, like stories or TikTok videos, allow companies to show their more human side, thus creating a closer relationship with their followers and strengthening the community.

When purchasing online, any consumer needs to know that a group of professionals is behind it to increase the buyer’s confidence in the store. 

SEO Optimized Reels

And yes, we also care about your position in the search engines. With SEO-optimized reels, you will stand out on Instagram and conquer Google and the rest of the search engines.

Authenticity that connects

Don’t worry about looking perfect. Reels are your opportunity to show the authenticity of your brand. Connect with your audience in a way that static images simply cannot. Make them remember you.

This encourages users to leave comments and, in the best case, to make a purchase.

Also Read: Paid and Free Tools to Schedule Stories on Instagram